Dev blog 1: kicking off with marketing and restaurant negotiation
In our first dev blog we detail the new marketing campaign system and the restaurant negotiation mechanic for growing your business.
Welcome to the first developer blog for Urban Dash & Drop! This time we're introducing two new features for growing your business: marketing campaigns and restaurant negotiations.
Marketing system
Marketing is how you attract new customers. You can run different campaigns, each with its own cost and effectiveness.
Campaigns
A campaign is a timed effort to win new users. Each one has:
- Cost: the in-game money it takes to launch it.
- Duration: how long its effect lasts.
- Effectiveness: a boost to user acquisition, for example +50% acquisition or +10 users per minute.
- Cooldown: how long until you can run it again.
- Unlock requirements: the conditions that make the campaign available.
Examples include social media campaigns, TV campaigns and restaurant partnerships.
Billboards
Billboards are a physical form of marketing that raises your user acquisition rate. They use the building placement system:
- Ground billboards can go on any free ground tile.
- Building billboards attach to designated slots on buildings.
Restaurant negotiations
This feature lets you partner with restaurants: you negotiate a percentage of the total value of every order that comes from that restaurant. The negotiation happens on a new screen with:
- The restaurant manager, whose face reacts to your offer.
- An "Offer" label with the percentage you're offering.
- Buttons to add 1%, 5% or 10%, plus a field for a custom amount.
- An "Accept contract" button.
- A slider showing how close the manager is to saying yes.
How hard the negotiation gets depends on how popular your app is.
That's it for this dev blog. More soon!
